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Red Bull “Gives you wiiings”. Why are there is 3 i's in their slogan?

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    Red Bull is an energy drink which was sold by Austrian company Red Bull GmbH, Which created in 1987 .  Red Bull has the highest market share of energy drinks in the world.  In 2020,  7.9 billion cans of Red Bull were sold worldwide.          Red Bull’s tagline was  “Gives you wings”   This was their tagline for over 20 years until one customer, Benjamin careathers , decided to sue the company for ‘false advertising’.      He arguing that after 10 years drinking Red Bull that he neither had wings nor any enhanced athletic or intellectual performance.   According to consumer court documents in New York federal court, energy drink company Red Bull has agreed to payout up to $13 million US in redemption to settle a class-action suit started by an upset consumer Benjamin who claims the company uses false advertising to promote its product.              The brand has agreed to change its advertising tagline from Red Bull "Gives you wiiings" in which wiiings have not any dictio
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Books to change mindset.

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RICH DAD POOR DAD – Robert T. Kiyosaki   Rich Dad Poor Dad book is written by Robert T. Kiyosaki in 1997.   Robert Toru Kiyosaki is an American businessman and author. He is an owner of Rich Dad Company and Rich Global LLC.   The book is on how parents are shape the mindset of their children. “What the Rich teach their kids about Money     That the Poor  and  Middle class do not”. It explains the importance of Financial Learning, Financial Future, Financial Mindset, Financial independence, Wealth Management, Investment, and Enhanced Financial intelligence. The book advocates difference between Poor mindset and Rich mindset . Poor mindset   Rich mindset   The love of money is the root of all evil. The lack of money is the root of all evil. I  can’t  afford  it. ( Brain  stops working)   How can I afford  it? ( Brain is put to work)   Study hard so you can find a good job in company. Study hard so you can find a good company to buy.   Don’t  take risks.   Learn to mana
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Marketing strategy

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Guerrilla Marketing Strategy Guerrilla Marketing is a marketing strategy. Which is based on the judgement of how the people think, react, feel. In which a company uses out of ordinary interactions for the purpose of promote a product. Guerrilla Marketing Strategy is based on human psychology which means this marketing strategy impact on the people's unconscious mind which generate thrill for product as expected by people, so that create extensive amount of buzz around product. Below given are some examples of Guerrilla Marketing Strategy; (1).  Red Bull Guerrilla Marketing: In Red Bull's early years, the company's reputation, popularity was not good. At that time Red Bull was found to do Guerilla Marketing. Red Bull has set their Target Audience within 16 to 30 years old, from students to senior professions. Red Bull started to gave free samples of the Red Bull energy drink to everyone at Night Clubs, Concerts, College parties, etc. The company placed empty cans in crowded
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