Marketing strategy

Guerrilla Marketing Strategy

Guerrilla Marketing is a marketing strategy. Which is based on the judgement of how the people think, react, feel. In which a company uses out of ordinary interactions for the purpose of promote a product.

Guerrilla Marketing Strategy is based on human psychology which means this marketing strategy impact on the people's unconscious mind which generate thrill for product as expected by people, so that create extensive amount of buzz around product.

Below given are some examples of Guerrilla Marketing Strategy;

(1). Red Bull Guerrilla Marketing:

In Red Bull's early years, the company's reputation, popularity was not good. At that time Red Bull was found to do Guerilla Marketing.

Red Bull has set their Target Audience within 16 to 30 years old, from students to senior professions.

Red Bull started to gave free samples of the Red Bull energy drink to everyone at Night Clubs, Concerts, College parties, etc.

The company placed empty cans in crowded public areas like college canteen, movie theatre, night clubs, concerts, college parties, etc. To bring attention of people to the brand and create impression that the Red Bull brand was popular, and that's why Guerrilla Marketing Strategy is based on human psychology and this was an intelligent way to free advertising and bring huge amount of attention to the product.

(2). Kit Kat Guerrilla Marketing:

Kit Kat's famous and successful marketing slogan which stimulates people to  'Have a Break, Have a KitKat'.

In 2016, KitKat was found to use Guerrilla Marketing Strategy to introduce their marketing slogan 'Have a Break, Have a KitKat'. In which they installed 500 uniquely designed benches look like KitKat breaker bar at public space in famous cities of Philippines and implement their slogan to bring attention and generate buzz.

After the required time, the Break Machine rewards with the KitKat to those who decided to take a break in the middle of their routines.

(3). Audi Guerrilla Marketing:

The Extraordinary marketing strategy which I have ever seen.

In which the company Audi of America announced that the brand new Audi-A3 car had been stolen from the Audi showroom of New York. They spread  this announcement in 10 big cities to bring attention of people to brand and named "ART OF HEIST".

They spread it everywhere through media, social media, news channel, newspaper, magazines, etc. Results there is around 500,000 people followed the Art of Heist campaign and more amount of people searched the Audi-A3 car on internet. Due to these strategy around 5,389 Audi-A3 sold at end of the year.

Not only these but there are more successful companies were found to use guerrilla marketing strategy like Burger King, Coca Cola, McDonald's, etc.